How to trick people into being more active

A hint to the new government of Norway: inactivity is one of the greatest threats to public health, and every initiative to stimulate people to increased activity is needed. Why don’t you start with creative designing of public space?

This stunt was performed at a metro station in Stockholm – no wonder why the stairs suddenly became more attractive than the escalator!

This entry was posted in In English, Lifestyle, Motivation, Public health, Video and tagged , , , by CERG. Bookmark the permalink.

About CERG

The Cardiac Exercise Research Group (CERG) at the Norwegian University of Science and Technology (NTNU) seeks to identify the key mechanisms underlying the beneficial effects of physical on cardiac health in the context of disease prevention and treatment. Named the K.G. Jebsen Center for Exercise in Medicine under Professor Ulrik Wisløff's leadership in 2011, CERG uses both top-down and bottom-up approaches to combat lifestyle-related disease.

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