30 squats=1 free ticket?

Another creative initiative to implement physical activity in every-day-life appeared on YouTube the other day. As a PR stunt before the Sotsji Olympic Games the coming winter, a vending machine exchanging 30 squats to a free ticket was placed at a metro station in Moscow. An idea for inactive Norwegians willing to make an extra effort for a free ride?

This entry was posted in Exercise, folkehelse, In English, Motivation, Video and tagged , , , by CERG. Bookmark the permalink.

About CERG

The Cardiac Exercise Research Group (CERG) at the Norwegian University of Science and Technology (NTNU) seeks to identify the key mechanisms underlying the beneficial effects of physical on cardiac health in the context of disease prevention and treatment. Named the K.G. Jebsen Center for Exercise in Medicine under Professor Ulrik Wisløff's leadership in 2011, CERG uses both top-down and bottom-up approaches to combat lifestyle-related disease.

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