Last week the United States Surgeon General, Vivek H. Murthy, held a lecture at the annual meeting of the American College of Sport Medicine (ACSM) about his Call to Action to Promote Walking and Walkable Communities.
In his initiative to improve the health of the American people he stated that he aimed to walk the talk by implementing the best science for the benefit of the society. He wants to help people of all ages protect and improve their health and reduce risk of obesity and disease through regular physical activity and a healthy diet.
Alzheimer’s disease (AD) is the most common form of dementia. It affects the hippocampus, a region of the brain that plays an important role in memory and learning. As the hippocampus is damaged by AD, symptoms of memory loss occur – typically starting mildly and gradually worsening as the disease progresses. One person is diagnosed with AD every 60 seconds and the worldwide prevalence of AD is expected to increase dramatically from today’s 36 million to 108 million by the year 2050. Currently, patients live on average 8 years after AD diagnosis. AD is fatal 100% of the time and, as of yet, there is no successful cure.
On our website we have a seven-week training program present to give you who follow us a simple recipe for improved fitness and health. This program is designed as an aid to getting started with exercise, and is designed both for those who hate and those who love to exercise. It is based on our previous studies on effective training, but is deliberately made more time-efficient to fit into a busy schedule. We’ve however never really tested exactly whether this program gives a good training effect – Until now.
PAI is a result of research based on the HUNT study where more than 60 000 individuals has been monitored over a period of more than 20 years. The goal is to make PAI the new world standard of activity tracking. PAI is an individual metric that makes sense of measured heart rate data, and significantly reduces the risk of lifestyle related diseases.
“This is based on solid medical research. We have developed an algorithm, PAI – personal activity intelligence, which relies on the data from The HUNT Study,” CERG leader, Professor Ulrik Wisløff, explained to Adresseavisen.
Wisløff thinks the app could revolutionize the measurement of exercise effects.
“PAI score adapts the individual user’s lifestyle and creates customized targets that are realistic to achieve. As long as the heart rate reaches a certain zone for a certain period, the user will achieve maximum health impact”, Wisløff told the Norwegian newspaper.
PAI is based on incredibly robust data. With a large population we have studied over many years, through The Hunt Study, this is unique.
«A Journey to Hell and Back» is the name of the unsupported expedition to the South Pole and back, carried out by Justin Jones and James Castrission. December 18th they told their breathtaking story during our event «Man in Extreme Environment» at Brukbar/Blæst in Trondheim. Who would believe that two guys from Australia would be the first persons ever managing this? It’s a saying that Norwegians are born with skis, but Australians for sure aren’t. They skied for the very first time 15 months before the expedition started.
In fact, a Norwegian, Aleksander Gamme, could have beaten the Justin Jones and James Castrission, but he waited for the Australians three kilometers before the finish line, so they all could cross it together. Great sportsmanship from our own Aleksander Gamme.
Emil Eide Erikssen was also on stage telling his story of rowing across the Atlantic Sea. An impressing story about two years of preparing, sore buttocks, courage, and battling the harsh sea.
Three fantastic men on stage with impressive, entertaining and inspiring stories to tell, made this a great night to remember. Thank you Cas, Jones and Emil!